10 Plug-and-Play Marketing Templates to Grow Your Coworking Space Faster

Ready-to-use marketing content to boost your coworking space’s visibility and membership without burning out

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Introduction

Running a successful coworking space demands more than just great amenities and a welcoming environment. It requires consistent, strategic marketing—often a challenging task when you’re already wearing multiple hats as an operator. The good news? You don’t need to reinvent the wheel every time you want to promote your space.

These 10 plug-and-play marketing templates will help you streamline your efforts, save valuable time, and accelerate your coworking space’s growth. Each template is designed to be easily customizable, allowing you to maintain your brand’s unique voice while benefiting from proven marketing structures.

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1. Email Nurture Sequence for Prospective Members

Converting tour sign-ups into paying members is critical for growth. This five-email sequence guides prospects through the decision-making process:

Email 1: Thank You/Tour Recap

• Subject: “Thanks for Visiting [Your Space Name]!”
• Content: Personalized thank you, recap of key amenities, testimonial from a similar member
• CTA: Schedule a follow-up call or free day pass

Email 2: Community Spotlight

• Subject: “Meet the [Your Space] Community”
• Content: Featured member stories, upcoming events
• CTA: Join us for an event this week

Email 3: Membership Options

• Subject: “Finding Your Perfect Membership at [Your Space]”
• Content: Breakdown of options that fit their needs, limited-time offer
• CTA: Secure your membership today

Email 4: Productivity Benefits

• Subject: “How [Your Space] Members Boost Their Productivity”
• Content: Productivity stats, testimonials
• CTA: Start your productive journey here

Email 5: Final Incentive

• Subject: “Last Chance: Special Offer Expires Tomorrow”
• Content: Recap of benefits, urgency-driven offer
• CTA: Lock in your special rate now

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2. Social Media Content Calendar Template

Consistency is key for social media success. This monthly calendar template ensures you’re covering all bases:

Day	Content Type	Example	Platform Focus
Monday	Member Spotlight	Interview with a member	LinkedIn, Instagram
Tuesday	Space Highlight	Feature a specific area	Instagram, Facebook
Wednesday	Industry News	Coworking or remote work trends	Twitter, LinkedIn
Thursday	Event Promotion	Upcoming events	All platforms
Friday	Community Success	Celebrate member achievements	All platforms
Weekend	Behind-the-Scenes	Team photos, workspace inspiration	Instagram, Facebook

Pro Tip: Batch content monthly, use Buffer or Hootsuite to automate.

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3. Partnership Outreach Email Template

Subject: Collaboration Opportunity: [Your Space] + [Their Company]

Hi [Name],

I’m [Your Name] from [Your Coworking Space], where we’re helping [brief description] thrive through flexible workspace solutions.

I’ve been following [Their Company]’s work and believe our communities would benefit from collaboration. Here’s how:

• [Discounted memberships for their network]
• [Co-hosted events or content]
• [Cross-promotions or packages]

Open to a quick 15-minute call next week?

Thanks,
[Your Name]
[Your Position]
[Your Space]
[Contact Info]

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4. Monthly Member Newsletter Template

Section 1: Community Updates

• New member introductions
• Milestones and featured member

Section 2: Space News

• New amenities
• Staff intros or operational updates

Section 3: Upcoming Events

• Calendar overview
• Workshops and networking events

Section 4: Value-Add Content

• Productivity tips
• Local business spotlights
• Member-exclusive offers

Section 5: Call to Action

• Referral program
• Feedback requests
• Upgrade promos

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5. Google Ads Campaign Structure

Campaign 1: Brand Awareness

• Keywords: [your name, your brand + location]
• Focus: USPs, community vibe

Campaign 2: Membership Types

• Keywords: coworking + location, flexible office
• Focus: Pricing and plan breakdown

Campaign 3: Location-Specific

• Keywords: coworking near [landmarks]
• Focus: Accessibility and convenience

Campaign 4: Events & Day Passes

• Keywords: day pass coworking
• Focus: Flexibility and short-term options

Each campaign should include:

• 3–4 ad versions (A/B test)
• Location extensions
• Target ROAS after initial data

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6. Event Promotion Timeline Template

4 Weeks Before:

• Create event page + RSVP
• Social media announcement
• Newsletter mention

3 Weeks Before:

• Email blast
• Partner cross-promo
• Eventbrite/Facebook event

2 Weeks Before:

• Reminder email
• Paid ads (optional)
• Speaker promos

1 Week Before:

• Countdown posts
• Outreach to key leads

Day Before:

• Final email + social reminder
• Onsite prep and testing

Day After:

• Thank-you message
• Follow-up with leads
• Event photo shares and feedback survey

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7. Member Testimonial Collection Framework

Step 1: Choose Candidates

• Engaged members
• 3+ months in space

Step 2: Request Email Subject: We’d Love to Feature Your Story, [Name]!

Hi [Name],

Would you be open to answering 3-4 questions about your experience? As a thank you, we’ll offer [incentive]. Just reply “Yes” and I’ll send the questions.

Step 3: Ask Questions

• What problem were you solving?
• Biggest benefit?
• How has it helped your business?
• Advice to new members?

Step 4: Reuse Content

• Website & social
• Email campaigns
• Case studies

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8. Local SEO Checklist Template

Google Business Profile

• Verified & up-to-date
• Add photos quarterly
• Respond to reviews fast
• Weekly posts

Local Citations

• Consistent NAP
• Top directories
• Industry-specific sites

Content Creation

• Local blog posts
• Guides for remote workers
• Community spotlights

Local Links

• Sponsor events
• Guest posts
• Press releases

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9. Referral Program Framework

Structure:

• Referrer gets: $100 credit
• Referee gets: waived fee
• Track via code or form

Promotion:

• Email blast
• Posters in space
• Welcome kit inserts

Timeline:

• Week 1: Build
• Week 2: Train staff
• Week 3: Launch
• Monthly tracking & seasonal incentives

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10. Crisis Communication Templates

Temporary Closure

Subject: Temporary Closure of [Your Space]

Due to [reason], we’ll close from [date] to [date]. Your membership will be [credited/extended]. We’ll keep you updated.

Service Disruption

Subject: Service Update

We’re resolving [issue] and expect normal service by [timeframe]. Thanks for your patience.

Positive Update

Subject: Service Restored

[Issue] has been resolved. Thank you for your patience. Enjoy [bonus or gesture] as appreciation.

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Conclusion

Marketing your coworking space doesn’t have to be overwhelming. With these ten plug-and-play templates, you can implement proven strategies quickly and effectively. The key is consistency and personalization. Adapt each template to fit your voice and member needs.

Want more resources like this—tailored specifically for your space?
Book a call with the FutureOfFlex.com team to explore our “done-for-you” marketing templates and get a custom strategy that works for your unique coworking brand.