Hey, I’m Rubin

And I’m obsessed with turning chaos into clarity — especially for coworking operators and creative founders trying to do more with less.

After years leading marketing for some of the biggest coworking franchise brands in North America, I saw the same thing happen again and again:

Operators overwhelmed. Too many hats. Not enough hours.

Every day felt like a fire drill, with growth goals and gut instinct in constant battle.

So I started Future of Flex — not just as a blog or toolkit, but as a movement.

A place where coworking pros can:

• Automate smartly

• Grow without burnout

• Use AI and systems that actually save time

• Learn from someone who’s been in the trenches

What I Do Now

Whether it’s a quick-win tool, a done-for-you template, or a strategy call to help get unstuck — I’m here to help you scale without losing your mind (or your members).

You can:

• Download my free and paid tools → Tools & Resources

• Book a 30-minute strategy session → Book a Call

• Or just lurk and steal ideas from the blog. No judgment.

A Few Quick Facts:

• Built the marketing engine for 3 coworking franchise brands across 200+ locations

• Took those brands from making under $300k per year to over $35million in revenue

• Obsessed with no-code, AI, and revenue automation

• Powered by cold brew, late-night brainstorms, my 13-year-old creative sidekick and my 18-year-old tech whizz kid.

Wanna Stay in the Loop?

Join the Future of Flex newsletter and get weekly drops of:

• AI tools you can actually use

• Growth ideas tailored to flex spaces

• Industry news and what it means for you

• Digital products and guides to help drive your income streams that make sense

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