Introduction
AI isn’t just for tech companies anymore — it’s a powerful tool coworking space operators can (and should!) start using to attract members, streamline operations, and build thriving communities. After years in the coworking industry, I’ve seen how hard operators work to wear all the hats — marketing, community, sales, events, admin… the list goes on.
That’s why I put together this comprehensive AI Prompt Guide tailored specifically for coworking space growth. Each section includes:
- Powerful Prompts: Ready-to-use text you can copy and paste
- Pro Tips: How to get the most from each prompt
- Recommended AI Tools: Which platforms work best for each task
- Implementation Ideas: Ways to take action on the AI insights
Let’s dive in!
🧠 Marketing & Social Media
Primary Prompt:
Create a 30-day social media calendar for a coworking space in [City]. Target audience is [freelancers/startups/remote workers]. Include:
1. Content themes for each week
2. Specific posts for LinkedIn, Instagram, and Twitter
3. National holidays and local events to leverage
4. 3 promotional campaigns for [specific membership tier]
5. Engagement questions and calls-to-action for each post
Pro Tip: Add specifics about your space’s unique features and local market conditions for more tailored results. The more detail you provide about your target audience’s pain points, the better the AI can craft messages that resonate.
Recommended AI Tools:
- Primary: ChatGPT-4 or Claude
- Visual content: DALL-E or Midjourney (for generating social media images)
- Scheduling: Use the output with Hootsuite or Buffer
Implementation Ideas:
- Schedule a monthly “AI content day” to plan your entire calendar
- Test different messaging on similar audiences and track engagement
- Repurpose the best-performing content into other formats (blog, email, etc.)
Additional Prompts:
Write 5 Instagram captions that promote coworking vs. working from home, focusing on these specific benefits: [productivity/networking/work-life balance]. Include relevant hashtags and a strong call-to-action.Suggest 5 blog post ideas to attract SEO traffic from digital nomads searching for workspace solutions in [City]. Include H1 titles, meta descriptions, and 3 subheadings for each article.Create a content strategy for highlighting member success stories. Include interview questions, format suggestions, and distribution channels to maximize reach and showcase our community.
💸 Sales & Lead Generation
Primary Prompt:
Write a cold email sequence (3 emails) targeting local [business type] who may need flexible office space in [City]. For each email:
1. Include a compelling subject line with 40% or higher open rate potential
2. Focus on these three pain points: [convenience, flexibility, cost savings]
3. Include social proof elements (testimonials, statistics, case studies)
4. Create a clear call-to-action that feels low-pressure but effective
5. Add personalization variables I can customize for each prospect
Pro Tip: For best results, feed the AI examples of your best-performing emails and information about objections you commonly hear. Ask the AI to analyze what worked and incorporate those elements.
Recommended AI Tools:
- Primary: Claude (especially good for longer-form content)
- Testing: Use GPT-4 to generate A/B test variations
- Email analytics: Integrate with tools like Mailchimp or ActiveCampaign
Implementation Ideas:
- Create segment-specific sequences for different business sizes or industries
- Develop automated follow-up sequences based on prospect behavior
- Use the AI to craft personalized responses to common objections
Additional Prompts:
Design a lead magnet titled "The Ultimate Guide to [Productivity/Networking/Work-Life Balance] for Remote Professionals in [City]" with 5 key sections, 3 actionable tips per section, and a compelling call-to-action to book a tour of our space.Create 3 different membership bundles that combine our coworking services with local business offerings (coffee shops, gyms, professional services). Include pricing strategy, partnership structure, and marketing messaging for each bundle.Write a script for a 60-second video ad promoting our coworking space to [target audience]. Focus on these differentiators: [list 3 unique features] and include a clear next step for viewers.
🤝 Community Engagement & Member Retention
Primary Prompt:
Generate 10 in-person event ideas to build community in a coworking space for [target audience]. For each event:
1. Provide a catchy name and concept description
2. Include estimated budget range and potential ROI
3. Suggest ideal timing and frequency
4. List required resources and preparation steps
5. Propose 3 local partnership opportunities to enhance the event
6. Outline follow-up actions to convert event engagement into membership loyalty
Pro Tip: Specify your space constraints, budget limitations, and previous successful events to help the AI generate realistic, implementable ideas that align with your brand and community values.
Recommended AI Tools:
- Primary: ChatGPT-4 or Claude
- Event planning: Notion AI for project management templates
- Feedback analysis: Use AI to analyze post-event surveys
Implementation Ideas:
- Create a quarterly event calendar with themes that build on each other
- Develop an “event in a box” template system for recurring activities
- Set up automated post-event follow-up sequences with personalized elements
Additional Prompts:
Write a 5-email welcome series for new coworking members that builds connection, provides value, and increases facility usage. Include subject lines, personalization opportunities, and strategic timing for each message.Design a member engagement scoring system that identifies at-risk members before they cancel. Include metrics to track, warning signs of potential churn, and 5 intervention strategies with scripts for outreach.Create a "Member Spotlight" program that showcases our community while providing marketing value to featured members. Include selection criteria, interview format, distribution channels, and benefits to both the space and the members.
📊 Operations & Efficiency
Primary Prompt:
Design an AI-powered operational system for a coworking space that handles:
1. Automated customer service responses (include 10 FAQ templates)
2. Intelligent space booking optimization (maximizing room usage)
3. Member behavior analysis for improved retention
4. Billing and payment reminder workflows
5. Maintenance and cleaning scheduling
6. Inventory management for office supplies
Include specific tools, implementation steps, and ROI calculations for each component.
Pro Tip: Share your current operational pain points and bottlenecks for targeted recommendations. The more specific you are about current inefficiencies, the more valuable the AI’s solutions will be.
Recommended AI Tools:
- Primary: Claude or GPT-4
- Operations: Zapier AI for workflow automation
- Customer service: Intercom or Drift with AI capabilities
Implementation Ideas:
- Start with one automation area and measure time saved before expanding
- Create a “digital operations manager” dashboard combining all metrics
- Develop escalation protocols for when AI needs human intervention
Additional Prompts:
Create a comprehensive website chatbot conversation flow that can handle membership inquiries, space bookings, and common questions. Include conversation branches, escalation points, and friendly responses that reflect our brand voice.Design a data collection and analysis system that helps predict peak usage times in our space. Include data points to track, visualization methods, and actionable insights we can use for staffing and resource allocation.Develop a member onboarding checklist and automation system that ensures new members have everything they need without requiring staff time. Include digital touchpoints, physical resources, and community integration steps.
💥 Revenue Growth & New Offers
Primary Prompt:
Brainstorm 7 innovative revenue streams for our coworking space that leverage our existing assets:
1. Physical space (8am-6pm at 70% capacity)
2. Member community (350 members, primarily [demographics])
3. Technology infrastructure (high-speed internet, AV equipment)
4. Brand reputation in [industry/location]
For each revenue stream, provide:
- Detailed concept and positioning
- Target customer segment
- Pricing model options
- Implementation requirements
- Marketing approach
- Potential challenges and solutions
Pro Tip: Include specific financial goals, margins on current offerings, and information about competitors to get the most strategic recommendations that align with your business model.
Recommended AI Tools:
- Primary: GPT-4 or Claude
- Financial modeling: Spreadsheet AI tools like Equals
- Market research: Consensus AI for competitive analysis
Implementation Ideas:
- Create a revenue stream testing roadmap with minimal viable products
- Develop a scoring system for evaluating new opportunities against current offerings
- Build financial models for each opportunity to prioritize by potential ROI
Additional Prompts:
Design a premium "Workspace as a Service" offering that bundles physical space, digital tools, and support services for remote teams. Include pricing tiers, service components, and positioning against traditional office leases.Create a digital offering that extends our coworking value beyond our physical space. Outline the product concept, delivery method, pricing strategy, and how it complements our physical memberships while reaching new audiences.Develop a corporate partnership program that connects our member community with larger businesses for mutual benefit. Include partnership tiers, benefits to each party, and a sales strategy for approaching potential corporate partners.
🚀 Bonus: AI Prompt Framework Template
Create your own powerful prompts using this formula:
Act as a [role/expert] with extensive experience in [relevant field].
I need your help to [specific goal]. I run a coworking space in [City] targeting [specific audience demographics and needs].
Please provide [number] detailed [strategies/ideas/templates] to [desired outcome].
For each [strategy/idea/template], include:
- [Required element 1]
- [Required element 2]
- [Required element 3]
Additional context you should know:
- [Unique information about your space]
- [Current challenges you're facing]
- [Previous approaches you've tried]
Pro Tip: The quality of AI outputs directly correlates with the specificity of your prompt. Always include context about your target audience, unique space features, and specific goals.
Final Thoughts
Coworking is about flexibility, connection, and innovation — so it makes perfect sense to embrace AI as a growth tool. Whether you’re running one location or multiple, these prompts can help you save time, grow your brand, and deliver more value to your members.
The best approach is to start with one area where you most need support, master those prompts, and then expand to other operational areas. Remember that AI works best when combined with your industry expertise and personal understanding of your community.
If you found this helpful or want a printable/downloadable version of the prompt guide, let me know — I’m happy to share.
Let’s make coworking smarter. 💼⚡
